Mr. Lim Cheng Seong has more than 25 years of experience in finance, accounting, audit and corporate management across the retail, food and beverage, consumer products and hospitality sectors.

He previously served as Chief Financial Officer (Consultant) of Initia Group, where he oversaw financial management, treasury, budgeting, forecasting and strategic business expansion initiatives. Prior to this, he served as Group Chief Financial Officer of Gimme4Fingers Malaysia Sdn Bhd from 2023 to 2025, overseeing the finance, supply chain, information technology, research and development, learning and development and operations functions of the group.

Between 2018 and 2023, he was the General Manager, Finance of Segi Value Holdings Sdn Bhd, where he oversaw the finance and inventory functions of the group's retail, logistics and property businesses. From 2016 to 2018, he served as Head of Finance of BIG Sdn Bhd, overseeing finance, procurement and information technology functions.

Prior to the above, he held various finance leadership positions with Chaswood Resources Holdings Ltd from 2005 to 2015, including Chief Financial Officer, where he was involved in the successful reverse takeover and listing of the company on the SGX Catalist Board. Earlier in his career, he served as Assistant Manager, Group Finance & Accounts of TA Enterprise Berhad and Audit Supervisor of P.G. Lim & Associates.

Throughout his career, he has been involved in financial reporting, budgeting, cash flow management, treasury, ERP implementation, investment analysis, business case modelling, funding arrangements, investor engagement and regional finance operations.

He is a also a member of the Association of Chartered Certified Accountants (ACCA) and the Malaysian Institute of Accountants (MIA).

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