SINCE 4000 BC ANCIENT CIVILIZATIONS HAVE USED GOLD. IN MUCH OF ASIA THIS PRECIOUS METAL HAS LONG BEEN ASSOCIATED WITH WEALTH AND STATUS. POH KONG IS PROUD TO BE A PART OF THIS LONG HISTORICAL NARRATIVE THAT TRANSCENDS GEOGRAPHIC BOUNDARIES, ETHNICITY AND CULTURE.

In 1976 when the first Poh Kong store opened we made a commitment to create gold products that would become family heirlooms and jewellery that reflected not just contemporary design trends but were fashioned with the same care and craftsmanship of yesteryear.

How has Poh Kong managed to survive and thrive over the last 47 years? We, like everyone else have been impacted by disruptions such as global recessions, economic slow-downs, supply chain challenges and of course the COVID-19 pandemic. What helped us stay on course was our prudence in establishing business protocols that we refined and if necessary reset annually. We have always been “Cautiously optimistic” and it is a business space we are happy to occupy.

We have seen sales sometimes crossing pre pandemic levels in what the industry calls ‘revenge purchases’. Benign gold prices have worked in our favour as well. However, Poh Kong as a corporation weighs carefully all its options for expansion of wealth. We are careful about building a ‘safety net’ that rewards loyalty of our customers and devotion of our staff. We pride ourselves on being responsible entrepreneurs that factor in the needs of our people, our shareholders and other stake holders, managing their expectations in the short, medium and long term.

Poh Kong more than any other jeweller in this country understands implicitly the needs, tastes and psyche of our multi ethnic, multicultural society. Our new 2023 collections speak to the heart and delight the senses. They deepen old family ties , ignite romance and young love and our designs reflect devotion. These collections reflect Poh Kong’s continued dedication to giving customers an exceptionally high standard of design and showcases the prowess of our select team of designers.

People often ask about the secret of our success. It lies in having jewellery products that are not only glamourous but also give customers an option or choice of investment. It is in building a platform based on a metal that is incorruptible. We transcend the mundane to create authentic, inwardly-inspired ornaments that denote beauty and enhances the personality.

- Select One - Institutional Investor Retail Investor Industry Observer