Resilience, trust and an unwavering pursuit of excellence has been Poh Kong’s hallmark for the last 49 years; from one store in Petaling Jaya to becoming Malaysia’s largest jewellery retail chain. Our story has been about gold which lies at the heart of who we are.
Looking back, we see that our story has never been only about gold. It is about growth — growth of our business, our people, and the value we create for our stakeholders. Our theme for 2025 “FROM GOLD TO GROWTH” reflects both continuity and progress. It captures our heritage while signalling the future we are shaping: one where Poh Kong leverages its strong foundation to expand into new opportunities, innovate across product and service lines, and deliver sustainable long-term returns to our shareholders.
Online platform recorded 0.5% YoY growth as digital enhancements continued.
Like the fine jewellery that has become the hallmark of the company, Poh Kong has been carefully crafted through the PASSIONATE integrity of its founder Dato’ Choon Yee Seiong. He has an intrinsic understanding that a jewellery business requires ORIGINALITY and HONESTY. These are the core values and ethos of Poh Kong and its legacy.
KINDNESS in the way we operate impacts positively on the community, our business partners, shareholders and most importantly the environment. OUTSTANDING performance of our people, and a will to outshine comes from challenging ourselves to achieve the impossible. We are constantly scanning
the marketplace for fresh opportunities that secure our market position as a leader in the gold jewellery business in Malaysia. NURTURING our people through a corporate commitment that encourages continuous learning, has contributed significantly to a strong team spirit and a culture of excellence in our people.
Glitter and gold describe the Company, its people and our 49-year track record. We aim to sustain this at all times and endeavour to enhance shareholder value that ensures us of a GLOWING and glorious future.
Customers
Investors /
shareholders
Vendors /
suppliers /
Contractors
Creating economic value for our stakeholders
Prioritising safety and productivity
Offering innovative solutions to our customers
Waste
Energy
Respecting the environment
Consistently striving to lower our energy consumption and carbon emissions
Efficiently managing our wastage
Employees /
Management /
Directors
Authorities
Community
Media
Prioritising the safety and well-being of our people
Conducting business ethically and with transparency
Engaging with and supporting our communities
Compliance of all requirements from local councils and authorities
