WE DESIGN LOGISTICS

Ms. Christina Mihyun Lee ("Christina") began her career in the IT field with POSCO (Seoul) and subsequently joined IBM Global Services, where she held roles as Decision Support System Specialist, Project Administrator and Data Mart/Data Mining Specialist. She later gained consulting experience with PricewaterhouseCoopers Management Consulting Services (Seoul) as an SAP Business Warehouse Consultant and subsequently co-founded DFocus Inc., where she served as an SAP Business Warehouse Consultant. She later rejoined PricewaterhouseCoopers Korea as Team Leader and Manager, where she established and led the SAP Business Warehouse consulting team.

Christina subsequently joined The Estee Lauder Companies, where she held various senior leadership positions in the Asia Pacific region, including IS Manager (Estee Lauder Korea), Regional (Asia Pacific) Director of Global Information Services (Seoul/Hong Kong), Vice President of Asia Pacific Business Relationship Management (Hong Kong) and Vice President of Asia Pacific Enterprise Architecture and Applications (Hong Kong).

She later served as Vice President, Asia Applications (Hong Kong) at Coach Inc., overseeing IT operations across several Asian markets, followed by her appointment as South Asia Pacific Chief Information Officer at L'Oreal, where she led IT operations across multiple countries in the South Asia Pacific region. She was also Vice President of Kering Technology, APAC (Hong Kong) at Kering Group, responsible for leading technology operations and strategy across the Asia Pacific region.

Currently, Christina served as APAC Chief Information Officer and Chief Information Officer of Dentsu Global Services (Hong Kong/Singapore) at Dentsu Group, where she led both customer-facing and enterprise technology across 14 countries and global competency center.

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